Sunday, 6 February 2011

Props for next fashion shoot.

I am after props for my next shoot and thought Bygone times in Ormskirk would be the best place for it. As my theme is war I felt bygone times was more appropriate for what I am looking for. Bydone times sell's everything up to clothes to really old telephones. The war section is fantastic as it sells gas masks, jackets, boots and even bullets.. I even seen grenades haha. Anyway it really is a great place and could spend days going through all the stuff. I seen a lot of things that I liked and would love for my room never mind the shoot. I taken photographs on my iphone of props I feel would be great for the shoots in the future for the fashion assessment. 

I hope you enjoy my photographs on the iphone. 
























Saturday, 5 February 2011

Work based learning contact sheet from wedding

Contact sheets from wedding 10/08/10



Contact sheets of the 1st fashion shoot







History of gas masks


A gas mask is a mask put on over the face to protect the wearer from inhaling airborne pollutants and toxic gases. The mask forms a sealed cover over the nose and mouth, but may also cover the eyes and other vulnerable soft tissues of the face. Some gas masks are also respirators , though the word gas mask is often used to refer to military equipment. The user of the gas mask is not protected from gas that the skin can absorb.
Airborne toxic materials may be gaseous for example the chlorine gas used in world war 1 such as many biological agents developed for weapons such as bacteria, viruses and toxins. Many gas masks include protection from both types. During riots where tear gas or CS-gas is employed by riot police, gas masks are commonly used by police and rioters alike.
Aside from serving their functional purposes, gas masks are also used as emblems in industrial music, by graffiti taggers because the mask protects them from the graffiti canister's toxic fumes, and by urban explorers venturing into environments where materials such as asbestos is present.
The traditional gas mask style with two small circular eye windows originated when the only suitable material for these eye windows was glass or perspex as glass is notoriously brittle, glass eye windows had to be kept small and thick. Later, discovery of polycarbonate allowed gas masks with a big full-face window. Some have one or two filters attached to the face piece. Some have a large filter connected to the face piece by a hose.


At the start of the war citizens had not been issued with a gas mask. In a government  documented "if war should come"(issued to people in July 1939, the explanation for this was that district leaders might have decided to keep gas masks in storage until they decided that an emergency situation had developed. However, the public was told to tell their local Air Raid Warden if they had not been issued with a gas mask and neighbours had. It was the responsibility of air raid wardens to ensure that everybody had been issued with a gas mask.
Babies had special gas masks made for them which would only be issued if an emergency situation arose - see above photo. Children were issued with what became known as "Mickey Mouse" gas masks - the nickname was an attempt by the government to make the gas masks seem less scary.

The gas mask as we know it today evolved from inventions over time that were intended for use by deep sea divers, firefighters and mine workers. A popular misconception about the gas mask was that it was invented by Garrett A. Morgan in 1914. Morgan's invention didn't resemble anything remotely like today's mask and was simply a hood with a breathing tube that hung to the floor so a firefighter could draw breath from the lower, cleaner layers of air while fighting a fire. It was later adapted for mine rescues where the tubes could be manipulated to avoid flooded mine tunnels or gas filled pockets. The question of who invented the gas mask is to this day not easily answered.


The research above was found on websites such as the history of gasmasks.com and also Wikipedia when searching in the history of gas masks.  

Fashion in WW2

Fashion in WW2


In 1942 all clothes and furniture clothes had the a familiar  mark.

Coats stood for Civilian Clothing and the number 41 represents a year fashion came in to being popular. 
This was the government keeping materials for clothes, furniture and cars. The same time most people couldn't afford good quality clothes.
The double breasted coat would be about 16 coupons at the time and cost 12 guineas it was called.
The coupon allowance was 66 during the war. Coupons went down to 60 in 1942, 40 in 1943 and 48 in 1944.
A suit was 26 coupons and a hanky was 1 coupon. Ladies woollen dresses was 14 coupons and a blouse was around 5 coupons.
Coupons could be applied if you was getting married or ether had or having a baby or if you had been bombed.
It was good if people come in lucky to get some parachute silk to begin to make a dress.


This young model who is in the double-breasted coat above was killed in a bombing raid in 1942. The lady worked in a butcher's shop called Eastmans in Kingsbridge. When an air-raid started she and the staff went in to the walk in freezer and unfortunately a bomb struck the building and fractured the gas main. Consequently they were all gassed.



The two lady's above had dresses on and would have to work during the war, dressed up with different collars, buttons and belt. The lady on the left hugging is made out of cotton. If you look closely you will see it has a white collar and could of been put on to brighten it up if it was over a year old. Women determined to look presentable in them days. 



Advertisements.

This is a diesel advertisement poster and this was found on google images when searching diesel images.
I want to explore and research adverts, posters and how posters communication with people to bull them in the shops to buy fashion clothing. This will give me ideas of what captures peoples attention. As I am looking for ideas and the concept of adverts I bought a book called the photographers eye. The photographs eye doesn't have much information on advertisements but does help in terms of composition and what makes a great photograph. 


This photograph above is a great photograph because it is a diesel advertisement and is very clever how its been done. I have boon researching more in to fashion and I have notest that not all the time in adverts does the product you are trying to sell gets photographed as shown below.


This photograph above doest show any sort of product in particular but does have the logo on the bottom right hand corner. What I love about diesel posters or advertisements is it has had so much manipulation done but yet it is really believing as its been well edited and does look real. In the back ground is London with the tower of London and the big ben you can see in the back ground. So not necessarily do you need to advertise a product but all you need is a logo and that can bring shoppers in

More great photographs below of diesel advertisements:






I am also looking how you can communicate with not just photography but using bold words as well. This can also capture peoples eyes and make people come to buy products. 


More on diesel and bold lettering to capture peoples attention and interests below.






Not only does diesel use labels and advertisements in this way, I just like diesel as I have a lot of clothes by diesel my self and have always thought that the concept and ideas they come up with are fantastic. 

Here are other makes that do a similar work to diesel. 

Firetrap are very similar to diesel in respects to billboards and posters, advertising and photography.  I love the colours used and the mood to each photograph. 

FIRETRAP



All saints are quite similar to:







Thursday, 3 February 2011

Inspiration for shoot this friday 4th feb (FASHION)

I have always wanted to photograph a model and work high key in studio and I feel this fashion would be a good way to play with lighting and get some great shots. I have been looking forward to this fashion project and I want to do well. 

I have been looking in magazines and books for pictures and basically to give me ideas, inspiration and more all round ability to work well in the studio. Looking in books, magazines and on the internet helps me in terms of lighting us-edge, composition and how I can ask my models to stand because I want to not only think about fashion as a hole but shape form and tone of the body. 


I want to use a gas mask in my shoot to gives a cense of humanity feel and as a fashion statement. I could see this photograph above in shops like Superdry, Levi, Firetrap and things like that. I love the hair in this shot above and am going to see what I can do en terms of colour, detail and form to get a serial look to it.


Again I am going to be thinking about the human condition and how I can position my model. 


  Another photograph of a model above found on google when searching gas masks. Again it doesn't show any products but you would see this type of style in shops around Liverpool one like All Saints, Cult and Fred Perry.



Not only am I goin for that look above but I am gong to push my self and hopefully the model and try get shots in this style too: